Global Citizen
Organized by one of the world's most recognizable community focused non-profits and the host of the Global Citizen Festival, VAX Live called on world leaders to step up for the equitable distribution of the COVID-19 vaccine. Thousands of fully vaccinated health care workers were on hand to enjoy the star-studded show headlined by Selena Gomez with featured performances by Foo Fighters, Jennifer Lopez, J Balvin, and others.
Our Solution

iCrowd jumped into action on short notice to develop and manage a massive health and safety operation to ensure that every guest in attendance, from fans to celebrities to performers, were fully vaccinated and safely protected. By combining iCrowd’s event production expertise with a strict adherence to medical protocols, VAX Live was well positioned to handle the all the challenges.

Result
Every guest who attended the show was screened by the iCrowd team to make sure they could enjoy the show in a safe and healthy space. The iCrowd team also ensured that the show provided a safe space for Ms. Gomez and her fellow performers, as well as a host of celebrity guests including Ben Affleck, Chrissy Teigen, David Letterman, Gayle King, Jimmy Kimmel, Nomzamo Mbatha, Olivia Munn, and Sean Penn.
20 000
Health workers and first responders in attendance
100
Countries televised the concert
$ 302 000 000
Mobilized through the event
National Football League
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