Macy’s Thanksgiving Day Parade
Cutting a celebratory path through Manhattan since 1924, the Macy's Thanksgiving Day Parade passes by millions of spectators with its spectacular array of giant balloons and marching bands from around the United States. The parade makes it way past Central Park through midtown Manhattan to the Macy's store at Herald Square, where it concludes with a legendary appearance by Santa Claus kicking off the holiday season.
Our Solution

Keeping the thousands of volunteers and performers safe on Thanksgiving Day is the iCrowd team with medical aid stations set up throughout the parade path. In the weeks and months leading up to the annual event, iCrowd creates a health and safety plan with contingencies for various situations. Once the parade set up starts, iCrowd jumps in with a dream team of doctors, nurses, EMTs and other medical professionals stationed along the route in a network of best-in-class temporary medical sites.

Result
New York City becomes the center of the Thanksgiving Day universe every year for three hours. Thanks to iCrowd, everyone from participants and volunteers remain healthy and safe.
75
Parade floats and giant balloons
50 000 000
TV viewers around the world
8 000
Parade participants
Paramount
Previous Project
Email us
Trusted Partner. Every day. Anywhere.